EllaTales

Cute Ellatales mascot reading a storybook surrounded by colorful stars and a rainbow.
ABOUT ELLATALES

Stories That Began at Home

EllaTales was born from a family’s love of reading, imagination, and learning together. What began with stories created at home became a way to help more children discover the joy of reading.

EllaTales founding family reading a children's storybook together

OUR STORY

The Spark Behind EllaTales

We are María, Joaquina and Juan, a Venezuelan family building a new life away from the country where our own story began. When Joaquina was little, we started creating stories to read together at bedtime. As she grew, those stories also became part of helping her learn to read — a journey we are still sharing today. Somewhere along the way, we realized that what we were creating for our daughter could become something worth sharing with children and families around the world.

WHY WE EXIST

Helping Children Fall in Love with Reading

We believe reading can become one of the most meaningful parts of childhood. Through stories, children can discover new ideas, strengthen their imagination, explore emotions, and enjoy special moments with the adults who read beside them.

Ella, the EllaTales mascot, reading a children's storybook

Promote Reading

Make reading a joyful habit children want to return to.

Ella, the EllaTales mascot, discovering a new creative idea

Spark Imagination

Encourage creativity, curiosity, and new ways of seeing the world.

Ella, the EllaTales mascot, holding a heart representing love and positive values

Support Positive Growth

Introduce values, emotions, and everyday lessons through meaningful stories.

Stories with Purpose

Every EllaTales story is created to entertain first, while also offering opportunities to explore ideas that can contribute positively to a child’s emotional, social, and personal growth.

Empathy

Honesty

Responsibility

Friendship

Solidarity

Courage

Respect for Nature

THOUGHTFUL FROM THE BEGINNING

Guided by Educators and Psychologists

From the beginning, we have sought guidance from educators and psychologists to help shape the values, themes, and philosophy behind EllaTales. Their perspective has helped us think carefully about the messages our stories share and how reading and storytelling can support children’s emotional, social, and personal development in a positive way.

Education and child development specialists reviewing EllaTales children's stories
Four diverse women collaborating on laptops as part of the EllaTales creative team

CREATED WITH CARE

Created by Talented Professionals

Every EllaTales story is created by trained professionals with backgrounds in digital marketing, education, or related fields. We give special priority to single mothers across Latin America, offering flexible remote work that fits around family life. Their work is supported by artificial intelligence and our editorial team to help ensure quality, consistency, and creativity in both the stories and illustrations.

FROM OUR FAMILY TO YOURS

One Small Idea Can Travel Very Far

EllaTales began with stories created for one little girl, but our dream now reaches much further. We hope to share the same joy of reading, imagination, learning, and connection with children everywhere, giving families and educators one more way to create meaningful moments around a story.

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